Google is answering for your brand. Is it getting you right?
AI Overviews now appear on 82.5% of U.S. brand searches. Here’s how to check what Google says about your business and fix the sources when it’s wrong.
How to write website content that isn’t a commodity
Accurate website content that sounds like everyone else's gets ignored, and AI search makes it worse. Here's how to start with consensus and add real proof.
What do you want?
Most content answers what customers need. Behavioral science says what they want drives the decision. Here's the research and the wake-up call for your content.
From complex to compelling: How to turn dense business content into executive-ready slides and video scripts
Turn dense technical content into executive-ready slides and video scripts. A practical framework for translating complexity into a persuasive story.
Stop writing for readers? No. But do start writing for extraction.
AI doesn't reward good writing. It rewards writing it can steal cleanly.
What defines a successful executive-led communications strategy?
A successful executive-led communications strategy starts with something far less complicated than most organizations realize: authenticity.
SEO content strategy for healthcare practices and professional services firms
A primer for your small business
