Is it worth it to keep active on social media?
Reddit, Wikipedia and G2 already out-cite the WSJ, NYT and Bloomberg combined in AI answers. Here's whether social still earns its keep — and where to invest.
Your AI visibility score is lying to you
AI visibility scores and share-of-voice metrics aren't broken — they're inherently variable. Here's which AEO metrics to actually trust.
Google isn't the finish line anymore
Google rankings mean nothing if the AI answer engine never cites your practice. AI is rewriting healthcare marketing. Here's what to do about it.
Your business web content is disappearing into AI summaries. Here's how to get it back.
Zero-click searches hit 69% in 2025 and AI Overviews now cut click-through rates by up to 89%. Learn what's driving the shift — and how to adapt with GEO.
No citation, no customer: Why AI search is rewriting visibility
Ranking #1 on Google won't save you from AI search. Learn why clear, specific, attributable content gets cited by AI — and generic content doesn't.
Has web search really changed since AI arrived, or is it marketing hype?
AI has transformed how search results look and work — but hasn't replaced Google. Discover what's genuinely changed, what's hype, and what it means for your website traffic.
Web content best practice: Can AI crawlers read accordion boxes?
Can AI crawlers read accordion boxes? Yes — mostly. Here's what healthcare practice owners need to know about DOM structure, FAQ schema markup and building web content that AI search systems can actually find and cite.
