Google is answering for your brand. Is it getting you right?
AI Overviews now appear on 82.5% of U.S. brand searches. Here’s how to check what Google says about your business and fix the sources when it’s wrong.
How to write website content that isn’t a commodity
Accurate website content that sounds like everyone else's gets ignored, and AI search makes it worse. Here's how to start with consensus and add real proof.
Is it worth it to keep active on social media?
Reddit, Wikipedia and G2 already out-cite the WSJ, NYT and Bloomberg combined in AI answers. Here's whether social still earns its keep — and where to invest.
Your AI visibility score is lying to you
AI visibility scores and share-of-voice metrics aren't broken — they're inherently variable. Here's which AEO metrics to actually trust.