Your AI visibility score is lying to you
AI visibility scores and share-of-voice metrics aren't broken — they're inherently variable. Here's which AEO metrics to actually trust.
Stop writing for readers? No. But do start writing for extraction.
AI doesn't reward good writing. It rewards writing it can steal cleanly.
Google isn't the finish line anymore
Google rankings mean nothing if the AI answer engine never cites your practice. AI is rewriting healthcare marketing. Here's what to do about it.

