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Google Health & Invoca citations

The statistics below originate from consumer research by Google Health, Pew Research Center and other digital marketing analyses.

More than 60% of consumers search before scheduling
This statistic is highlighted in Invoca's Healthcare Marketing Statistics, which notes that in most major healthcare verticals, over 60% of consumers run a search before scheduling an appointment.
Nearly 81% of healthcare journeys start on a search engine
This aligns with broader Searchlab Healthcare Marketing Statistics and foundational Pew Research Center data indicating that the vast majority of consumers who research health topics or providers online begin their search through general search engines (such as Google, Bing, or Yahoo) rather than specialized portals.