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AMA & Elsevier digital search and strategy citations

The statistics below are cited in multiple digital healthcare strategy reports, including the American Medical Association (AMA) Guide to Advanced Digital Strategies and the Elsevier Physician Web Search Survey.

The underlying data points from these studies are:

• Six professional searches a day
  Doctors perform an average of six professional web searches daily, often prompted by a patient wanting more information during a consultation (AMA Guide to Advanced Digital Strategies).

• 84% use condition-related terms
  The vast majority of these physician searches are symptom- or condition-based keyword queries (AMA Guide to Advanced Digital Strategies).

• 17% use drug names
  A much smaller percentage of searches are specifically for pharmaceutical or brand-name drug information (AMA Guide to Advanced Digital Strategies).